Did heading back to work after the Christmas holidays make you rethink your career? Apparently, this is the reality for 1 in 5 of us!! There are plenty of great opportunities right here at accesstalent.co.uk but have you considered jacking it all in to test roller coasters?
Run with me.
A company is looking for an adrenaline mad candidate to test roller coasters (theme park food, fireworks and shows too) this spring. The only ‘drawback’ is the job is in Florida, and it’s only a three-week gig.
£3000 for three weeks though, not bad money!
So, you’ll have to be free to fly out to Florida to carry out the work this April or May. As a Florida Theme Park Tester, you will get to try out a range of exciting rides at parks across the state, including Walt Disney World Resort, Universal Orlando and SeaWorld.
Ocean Florida, the company behind this rather thrilling ‘job’ opportunity, knows that theme parks are more fun when you have someone screaming by your side, so you can bring a friend, partner or other family member. They just have to be over the age of 18.
Travel and accommodation will be covered for both guests and with fast track passes, there’ll be no queues for you. You get a GoPro to capture your experience on the rides and a FitBit to document just how scary you find them.
Now, as an IT Project recruitment specialist, why are we sharing this with you?
Obviously, we want you here in the UK delivering IT Projects in April and May (although I have just enquired about the chance of a three-week spring break – it’s a no from my boss).
There are a number of takeaways from this story for IT Project hiring managers and IT Project recruiters, here are the Top 3.
1 – IT GOT YOUR ATTENTION
This story has appeared on news outlets across the whole planet. I’ve heard it mentioned on the radio, I’ve seen it on the television, I read about it in the newspaper. It’s been picked up by newspapers and their websites from Birmingham to Singapore, from Gloucester to Spain, from Scotland to the USA where Fox and ABC are among those running the story!
And it caught the eye on social media too! @oceanflorida is worth a follow on Twitter, especially for the vexed Americans who can’t apply because the opportunity is only for Brits! “Why can’t I do it if I’m FROM FLORIDA!! I am the most deserving person for the job. I don’t know anyone who loves parks more than me. Kinda dumb that you have to be from the UK” tweets Sophie Duguid.
The point is … your next ad for IT Project talent has to be equally eye-catching and attention-grabbing, and you want potential candidates to want it as much as Sophie wants the Florida gig. Anything else is “kinda dumb”.
2 – CANDIDATES MUST SEE THEMSELVES IN THE ROLE YOU NEED TO FILL
As I was reading the Florida job ad and writing it up here, I could visualise myself riding those roller coasters! I could feel the warm Florida sun on the back of my neck and my stomach churn with each twist and turn. I could smell (and taste) that park food, hear those fireworks, imagine the excited look on the face of my plus one! I wasn’t joking when I said I’d asked about the likelihood of a three week holiday.
The point is … when a potential candidate reads your job ad, sees your social media post or connects with your recruitment specialist, they need to start visualising themselves working for you from the outset. Make them feel that yours is a great place to work!
Use language your target IT Project candidate uses, rather than vernacular exclusive to your sector, make the job spec meaningful and relevant and DON’T just copy/paste an old ad!!
3 – ADDITION BY SUBTRACTION
The number of US citizens taking to social media to complain that they can’t apply is a valuable lesson for us all.
I mean, let’s be clear, you can’t advertise a job that specifies the nationality of the candidate - but let’s be honest, this roller coaster tester “job” is more of a competition and a publicity stunt than an actual job hunt. I mean it’s a three week Florida theme park holiday that will yield the company some ‘customer’ data and some press coverage – Ocean Florida is a travel agent specialising in holidays to … guess where?! They don’t actually test roller coasters.
The point is … Be specific about who you want to attract to ensure that candidates that you don’t want to apply – don’t apply! Saying explicitly that you want a PRINCE2 practitioner means that potential candidates without PRINCE2 won’t waste your time applying, for instance.
Also, hiring a specialist recruitment partner worth its salt, like Access Talent, means you’ll only be given the CVs of the BEST FIT candidates. When a recruitment firm does its job, gets to know you, your culture and what you, specifically, are looking for - a lot of the suitability filtering is done before the CVs even hit your desk.
4 – MAKE YOUR OPPORTUNITY ATTRACTIVE TO PASSIVE CANDIDATES
Now, I don’t want to test roller coasters in Florida. Not really! It’s not especially convenient for me! This didn’t stop me looking into this story and ‘feeling’ what a great opportunity it would be.
The point is … in our experience a lot of the best hires didn’t even know that they were looking for a new gig until they found out about the opportunity for which we were recruiting. Everyone is going after the active job seekers, for obvious reasons I suppose, but many of the best-fit candidates are passive right now. At Access Talent we maintain contact with all our previously interviewed talent, we know who’s looking or the next gig, who might be tempted and most of all who would fit your role and your culture the best.
5 – MAKE YOUR OPPORTUNITY A ‘MUST SHARE’
As I say, I’m not quitting IT Project Management recruitment and jetting off to Florida anytime soon. BUT look what I did after I read this story … I shared it – both in this blog, and privately with roller coaster mad friends.
The point is … in a world of social media algorithms and traditional recruitment methods yielding ever-decreasing gains, it’s getting harder to get a message across – you have to work smarter at it. You don’t just take your luck where you find it, you have to make it too!
When you get a share on LinkedIn or a retweet on Twitter for your job ad from someone working in IT Project Management think who sees it – other IT Project professionals! Make your content shareable!!!
GET IN TOUCH
“Life Is A Roller coaster”, Ronan Keating once sang. AND Oh my!! Doesn’t resourcing an IT Project team feel like it sometimes? The highs and the lows and the dizzying twists and turns.
Like with any roller coaster, it’s better with someone to hold your hand.
Find out more at AccessTalent.co.uk or call me on 01623 888466.
3 Innovate Mews, Lake View Drive, Sherwood Park, Nottingham, NG15 0EA
Phone: 01623 888466